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Brainstorming Sessions to Improve PPC Ad Copy

Whether starting a new PPC campaign, tweaking existing ads, or creating ads for a new ad group, team brainstorming sessions are a fantastic way to generate multiple ads and ideas with minimal effort....

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A PPC Do: Know Your PPC Don’ts

If you’re in the communications industry even if you’re not a search marketing pro, chances are you’ve heard the acronym PPC thrown around more than a few times. PPC, or pay-per-click, is one of the...

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